The Brand

KW MAPS Coaching offers award-winning programs designed for real estate professionals and business leaders committed to transforming their businesses and lives through education and coaching.

The initial request from the client was to create a social media visual identity to introduce a fresh look that aligned more with the brand’s current values. My role was to lead the design of this initiative. I started by interviewing leaders, coaches, and clients to gain a clear understanding of what the brand meant to them. I also benchmarked the market to see what competitors and similar businesses were doing. 

I created a brand whose essence is expressed in a modular system of building blocks, which represent individualism, growth, process, trust, transformation, and a visual learning journey.
The brand system of shapes and colors showcases both the MAPS core values and five main programs: Mastery, Breakthrough, BOLD, 306090, and Group. The colors can be divided across programs, or used in combination to form a dynamic master brand.

Key Words: Growth, Building, Transformation