Family Reunion 2025

Visual Identity \ Photography Direction

This show look was never released or fully developed, but it was originally created for Keller Williams’ largest annual event in Las Vegas. Bold, unconventional, and one-of-a-kind, it remains one of my favorite projects. I spent weeks crafting it and enjoyed every moment. The concept was inspired by the desert landscape, city lights, and the vibrant shapes that define Las Vegas.

The creative direction was meant to capture the rapidly shifting and often unpredictable nature of the real estate industry. In a space where chaos is common, finding balance becomes an art. This look embraces that tension—using bold contrasts to express the ongoing effort to stay grounded amid volatility, while still reaching for harmony.

At its core, this design is about embracing uncertainty and finding joy in the process. Influenced by the colors of the Vegas landscape and Ugo Rondinone’s vibrant totems, it reflects where we stand today as an industry—navigating change with resilience and creativity.