Mega Agent Camp 2025

Mega Agent Camp (MAC) is real estate’s premier training event, hosted by Gary Keller and KW leaders, where agents of all experience levels gather for keynotes, exhibits, and networking. More than a conference, MAC fosters a culture of learning and community, inspiring agents to grow their businesses. With thousands of attendees and broad visibility, the event required a bold, cohesive design system to reflect the ambition of the KW network and the dynamic nature of today’s real estate market.

The creative brief called for a theme and design system to guide all communications, branding, and environmental graphics for Mega Agent Camp 2025. The strategy centered on the idea of perspective—capturing the reality that growth isn’t linear but expansive, multi-directional, and constantly shifting. Typography became the hero element, with angled, warped, and accordion styles symbolizing adaptability
and ambition. Supporting elements such as Keller Williams’ signature colors, layered textures, and bold stamps added contrast and authenticity, while photography balanced full-color vibrancy with black-and-white treatments to highlight both high-energy crowds and the iconic character of San Antonio.

The design process produced a flexible toolkit adaptable to large-scale stage graphics, signage, digital assets, and printed materials. By extending the system into motion design and environmental applications, the show look created momentum and energy across every touchpoint. Attendees were welcomed into a consistent, recognizable, yet refreshed visual identity that underscored KW’s leadership in innovation, growth, and community. The result was a system that elevated the event experience, strengthened brand recognition,
and amplified pride among agents and partners.

My Role
I served as the lead designer and art director for Mega Agent Camp 2025. I created the overall visual identity, developed the core theme, and directed how the system extended across graphics, motion design, and print.
I supervised execution to ensure cohesion and impact, collaborating closely with internal teams and vendors to bring the show look to life from concept through final delivery.