Agent of
Distinction
—
KW Diversity
Certification

Developed by Keller Williams with renowned leaders of inclusion, Keller Williams’ Diversity Certification, Agent of Distinction covers a breadth of topics on diversity and inclusion to help users meet the needs and expectations of the modern client. The online, self-paced certification provides Agents with the resources and tools needed to attract a diverse client base and create a strong, sustainable business.

My role in this project was to design the visual identity. This brand needed to be an extension
of Keller William’s brand, so there were some limitations in terms of colors. 

I created a “modular” design where the shapes represent the brand’s key values: impact, partnership, community, diversity, and self-reflection. The shapes mixed with the color palette create patterns and compositions that can be combined with photography.

Other elements such as the logo positioning, and titles remain throughout all designs
to create consistency across all ranges and evoke brand recognition.

Key Words: Diversity, Distinction, Community